“Startup of the Week: Passimoncello, 100 per cent natural limoncello made from passion fruit”

De Ondernemer calls Passimoncello start-up of the week!

“Harm van den Hurk and Simon de Ruiter, both 27, are the founders of Passimoncello. The Gemert-based startup produces and sells an unfiltered liqueur based on passion fruit. ‘So no bullshit with flavour enhancers and preservatives.’ Passimoncello is our startup of the week.”